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Crisis Management – BlackBerry Turned to Social Media
If you use a BlackBerry smart phone, you were probably irritated by the global failure of their data network (that lasted almost a week). Affected BlackBerry users experienced slow-to-no data…
Say goodbye to e-blasts and hello to engagement
If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of…
Spirit Airlines Jumps on Hard to Resist ‘Weiner’ Keyword – Should You?
They say, ‘any publicity is good publicity’, but embattled U.S. Congressman Rep. Anthony Weiner (D-N.Y.) may not be in agreement with that statement these days. The Congressman’s ‘x-rated’ sexting has…
Face Recognition Software; From Creepy to Facebook
How Facebook used the rules of customer engagement to get users to embrace technology once regarded as creepy. If you upload a series of photos to your Facebook profile, you’ll…
What Microsoft Thinks of the iPad
Starting today, the iPad 2 is finally available at an Apple store near you. The revamped device is 33% thinner, 15% lighter, and outfitted with HD cameras, improved battery life…
How to Tweet
Twitter is a micro-blogging platform accessible via the Web and mobile phones. In just 140 characters or less, users can share thoughts, ideas
Celebrate a Holiday – It’s Good for Business
…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers.
What Sucks About Facebook’s Page Design Updates
Come March 2011 your page will have an ‘updated’ layout. Some of the updates are a headache. Here are three potential hitches and what you can do about them..
Google – Teaching Parents Tech (for Product Awareness)
“Teach Parents Tech” developers have successfully built a platform that utilizes email and Web-based videos to inform and educate. Not only does Google build product awareness, they also have the opportunity to learn about their customers’ technology strengths and weaknesses
Non-profit fundraising – from email to donation form
Four great take-aways for anyone using email to get visitors to give through online donation forms..
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