List/Grid Tag Archives: email
Say goodbye to e-blasts and hello to engagement
If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of…
How to Tweet from a Phone
You can send tweets from your phone via text messaging, and by using a Twitter application designed for your phone.
Yahoo! Embraces the Power of Facebook and Google
After much testing Yahoo! made a bold move last week to allow all users to log into their accounts with their Facebook or Google IDs.
Non-profit fundraising – from email to donation form
Four great take-aways for anyone using email to get visitors to give through online donation forms..
Email vs. Social Media – Should you follow Ben and Jerry’s?
Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get Ben & Jerry’s the monthly edition of ChunkMail. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK.
Best Billboard? Yahoo! Mail Homepage
I’m expecting Yahoo!’s bold move to inspire other Web sites to create similar placement opportunities for advertisers. Log-in pages will never be the same again!
Three Steps to Better Open Rates
Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Well here are three ways to get your subscribers to open your emails..
Is Your Website Social Media Friendly?
Online communication today is more than “email”. More and more people are choosing to use social networks as their primary communication platform. Some of the top Web sites are finding that a growing number of their new visitors are coming from social networks where their regular visitors are sharing Web links. For example, news out of TWTRCON (the annual ‘Twitter for Business’ conference) is that social media is the fastest growing source of traffic to the Wall Street Journal Online
Stop Your Email List from Shrinking
Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.
Coupons 3.0 – Getting it Right
People who must show up in person to get deals from companies like Mr. Wash face two challenges with the ‘print and present’ coupon model..
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