Millions of people use Twitter everyday to share information, ideas and random updates about what’s going on in their lives. It’s also a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors.
Here are three tips you can use to effectively get your point across and generate leads in 140 characters or less: (more…)
Why did Ben & Jerry's move from email to social media marketing?
Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. (more…)
How do you keep your products and services fresh? Three words – “Research and Development”. True, R&D can be expensive and time consuming, but without it you could be wasting money trying to convince your target market to buy your products when you should be providing the products and services that they actually want.
Most small businesses think that they have to get to ‘big’ before they can afford R&D – not true. Here’s our quick guide to using social networks for research and development (R&D) on a shoe string budget: (more…)
