Maroon Interactive

Why did Ben & Jerry's move from email to social media marketing?

Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. (more…)

Facebook has announced that they will close their Gift Shop on August 1st. But their exit will not end party for others. The company made it clear in their announcement that third party gift applications such as Birthday Cards and Hallmark Social Calendar etc. will continue to work, and gifts received through their own application will continue to be visible on user profiles. (more…)

How do you keep your products and services fresh? Three words – “Research and Development”. True, R&D can be expensive and time consuming, but without it you could be wasting money trying to convince your target market to buy your products when you should be providing the products and services that they actually want.

Most small businesses think that they have to get to ‘big’ before they can afford R&D – not true. Here’s our quick guide to using social networks for research and development (R&D) on a shoe string budget: (more…)