List/Grid Tag Archives: sales and marketing

Say goodbye to e-blasts and hello to engagement

Say goodbye to e-blasts and hello to engagement

If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of… Read more »

Celebrate a Holiday – It’s Good for Business

Celebrate a Holiday – It’s Good for Business

…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers.

Marketing – The Most Important Step in App Development

Marketing – The Most Important Step in App Development

Getting ready to launch an app for your business? Don’t forget marketing.
Marketing is one of the most important steps in app development.

Email vs. Social Media – Should you follow Ben and Jerry’s?

Email vs. Social Media – Should you follow Ben and Jerry’s?

Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get Ben & Jerry’s the monthly edition of ChunkMail. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK.

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An Interactive Marketing Technology Blog by Suzette Gardner.