List/Grid Tag Archives: marketing

Say goodbye to e-blasts and hello to engagement

Say goodbye to e-blasts and hello to engagement

If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of… Read more »

Spirit Airlines Jumps on Hard to Resist ‘Weiner’ Keyword – Should You?

Spirit Airlines Jumps on Hard to Resist ‘Weiner’ Keyword – Should You?

They say, ‘any publicity is good publicity’, but embattled U.S. Congressman Rep. Anthony Weiner (D-N.Y.) may not be in agreement with that statement these days. The Congressman’s ‘x-rated’ sexting has… Read more »

Facebook ‘recommends you create a page instead’ of groups for businesses

Facebook ‘recommends you create a page instead’ of groups for businesses

“Should I create a Facebook page or group?” That’s a question interactive marketing professionals hear all the time. Well, Facebook just made answering that question easier by announcing they are… Read more »

What Microsoft Thinks of the iPad

What Microsoft Thinks of the iPad

Starting today, the iPad 2 is finally available at an Apple store near you. The revamped device is 33% thinner, 15% lighter, and outfitted with HD cameras, improved battery life… Read more »

How to Tweet

How to Tweet

Twitter is a micro-blogging platform accessible via the Web and mobile phones. In just 140 characters or less, users can share thoughts, ideas

Celebrate a Holiday – It’s Good for Business

Celebrate a Holiday – It’s Good for Business

…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers.

What Sucks About Facebook’s Page Design Updates

What Sucks About Facebook’s Page Design Updates

Come March 2011 your page will have an ‘updated’ layout. Some of the updates are a headache. Here are three potential hitches and what you can do about them..

Marketing – The Most Important Step in App Development

Marketing – The Most Important Step in App Development

Getting ready to launch an app for your business? Don’t forget marketing.
Marketing is one of the most important steps in app development.

Mobile apps developers discuss the app economy

Mobile apps developers discuss the app economy

Check out our webcast of the recent Google Talks event, “The App Economy: How mobile developers attract users, win fans and make money.” Watch live streaming video from marooninteractive at… Read more »

Do you need a mobile phone for facebook?

Do you need a mobile phone for facebook?

A mobile phone is not a requirement for being on facebook and doing business in the world’s #1 social network – but it’s fast becoming a necessity.

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An Interactive Marketing Technology Blog by Suzette Gardner.