1. Get a smart phone. This great tip appeared on the New York Times‘ list of “10 Ways to Get the Most Out of Technology“. Your clients are no longer using phones for conversation only, they are using them to find products and services, get directions, keep track of appointments and goals. Mobile marketing is the next frontier for engaging your clients. In order to understand how your customers are using mobile phones, you need to become a user.
3. Form partnerships to promote your business. Although new media marketing delivers clear, track-able results, it can be costly and time consuming for small businesses. Partnering with a business that is not a competitor is one way to over come the cost and time. For example, if you are running a bakery, partner with the shop next door to retweet messages, Facebook statuses and share a marketing budget. Soon you’ll find that you are building and sharing a community of supporters for half the effort.
2010 was a great year for us – we thoroughly enjoyed sharing the many interactive marketing ideas we published on this Website and elsewhere. Many of our articles were based on questions that came from projects and friends, and we certainly hope you keep them coming. Here’s a rundown of our top social media and interactive marketing articles for 2010 (based on visits and pageviews).
Google has joined Yahoo! in converting its email login page into a billboard – but what Yahoo! is using as premium ad space, Google is using to promote its products through a new project called “Teach Parents Tech”. The project is a Web-based video resource that allows users to select any number of simple “how to” tech support videos and send the videos to mom, dad or just about anyone. It takes about a minute to watch any of the videos and they cover a range of topics including, how to find information, upgrade your browser or manage electronic media files.
If you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!
Social commerce company Eventbrite recently rolled out a key improvement to their iPhone application “Easy Entry” that should put the company leagues ahead of the competition – event organizers using their service to sell tickets can now scan and verify ticket sales using the Eventbrite mobile phone application Easy Entry 2.0. According to Eventbrite, the bar-code scanning feature is “a game-changing feature that makes ‘Easy Entry’ even easier.”
Goodbye Yahoo! HotJobs, hello BIG Monster! Yahoo! HotJobs has been acquired by Monster® for $225M in cash. The acquisition promises to present more opportunities to employers, job seekers and those doing business with Monster.com. I’m sure this is a big win for Monster, but what does this say about Yahoo!? Continue reading “Yahoo! tosses HotJobs to Monster – Search Fail?”
Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.
Millions of people use Twitter everyday to share information, ideas and random updates about what’s going on in their lives. It’s also a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors.