Archive for the ‘Social Media’ Category

Is mobile phone jailbreaking good for business?

Tuesday, July 27th, 2010

Is jailbreaking good news for businesses and non-profits?
Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.

So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier (more…)

How to use Twitter for Business

Wednesday, July 21st, 2010

Millions of people use Twitter everyday to share information, ideas and random updates about what’s going on in their lives. It’s also a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors.

Here are three tips you can use to effectively get your point across and generate leads in 140 characters or less: (more…)

Email vs. Social Media – Should you follow Ben and Jerry’s?

Saturday, July 17th, 2010
social media or email marketing... what should you use?

Why did Ben & Jerry's move from email to social media marketing?

Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. (more…)