A solid marketing plan must include a budget for online marketing regardless of the product or service being offered. If a potential customer calls, it means your marketing campaigns are working; but the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings:
Demo, not promo. Your potential customer has already seen the promotion on the Website – that is why they are calling so there is little need to re-state it. Move on to the next step of demonstrating how your product or service can meet his/her needs. Scheduling a Web or in person demo Continue reading “Lead Conversion: How to Keep Your Fish”
The first thing most customers do before they follow a lead to any product or service is to ‘look online’ to learn more about that product or service. Your potential client is likely to take two steps before giving you a call or making a commitment to your product or service – 1. use a search engine to look for your business, 2. visit your Website (if you have one).
When potential customers find your Website online, what should they see? Your Website is the global face of your business. In today’s marketplace, Websites are required to legitimize a business or organization. When potential customers arrive at your Website, they should see what they are looking for – not just what you want them to see. Continue reading “Your Website is your “game face” – Is it on?”
When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.
In case you missed it, good old print media is just that – old and unprofitable. Newspapers are fast going online or trying to build a bridge between the print and online worlds. In the new world of publishing, a faxed press release is a waste of time and a useless way to distribute relevant information. Here are three tips to get your press release to impact your business as Continue reading “The Press Release is Dead”
Test your business idea for cheap. If you are an entrepreneur that’s just starting out, launching your business’ Web presence in a social network could be a great first step before launching a fully developed Website. Social networks are often free to use and the best ones even offer e-commerce tools for cheap. Take a quick peek at the top social networks and you will find entrepreneurs of every stripe using the networks to understand and break into their markets.
Create a buzz, get feedback. Social networks are great places for polling an audience and getting a product or service airtime that it would not otherwise get. MySpace for example has been a true blessing for unsigned bands. They are able to create profiles with pizzazz, upload their music, share it for free and even sell it; with a big enough following of “friends”, they might Continue reading “When to use a Social Network as Your Website”
Some businesses are asking what’s the use in setting up a Website when everybody’s on Facebook, MySpace or Twitter? Why not just set up a Facebook or MySpace page and use that as a business Web address? After all, on any given day there are up to 110 million people on either Facebook or MySpace building trustworthy relationships–why not stay there instead of trying to lure them to your own Website? While it seems as if these folks are just creating customer profiles and waiting for smart marketers to present products and services which can be peddled in those networks outfitted with the necessary e-commerce and communication tools, taking this position is like saying its wiser to live in a hot new nightclub than to get your own home. Continue reading “Are Websites Still Relevant?”
It’s true that Facebook is all the rage, but LinkedIn is still a great place for businesses to connect with talent, suppliers, markets, investors, share ideas with other entrepreneurs and the leadership of fortune 500 companies and so much more. Best of all it’s also a great place to connect with a professional customer base!
Here are three steps businesses and entrepreneurs should be taking to connect with future employees, suppliers and customers Continue reading “Is Your Business Missing out on LinkedIn?”
Cross-cultural marketing of your brand or product is easier and cheaper today thanks to growing Internet access around the world. Moving between .jm, .nz or .jp is easy, but buyers usually start searching within their country-coded domains before they search abroad. A country-coded domain (other than your own) can help improve your search engine results in foreign markets and improve your conversion rates.
Here are three steps to consider as you take your brand Continue reading “Branding Across Borders”
Entrepreneurs that dream big know that having a Website is not enough to get your brand and ideas out there. If your product is as vital as say… food, medicine or a tourist destination, you might want to add to your to-do list a strategy to go international by obtaining one or more ccTLDs- country-coded domains assigned to other independent countries (e.g. Jamaica uses .jm, and the UK uses .uk.)
3 good reasons for acquiring a ccTLD outside your home country (Caribbean or otherwise) are-
1. Send your brand where it could be more profitable
It’s simple, if you want to get paid in pounds, euros or yuan – go where you can get it! Acquiring myhotcaribbeanproduct.co.uk, .eu or .jp will get you more play in search engines queried abroad that at home.
2. Protect your brand in a shrinking world
If you’ve got a great product with cross over appeal (and who doesn’t?), save yourself the headache of dealing with international domain squatters who can hold your URL at ransom for big bucks later on. Websites such as Sedo’s is a weeping ground for businesses that underestimated the value of their brand or that they would want to open up shop elsewhere in our shrinking world. A domain that you can purchase for $20 today, could cost you $2000 tomorrow.
3. The grass looks sexier from the other side
It’s no mystery why marketers and businesses are scampering to secure domains in places like Tuvalu, the Federated States of Micronesia and Montenegro – with extensions such as .tv, .fm and .me your message could be made clearer and hotter in your own home market. It’s true that few in your home market will be thinking about Tuvalu if they saw hotcaribbeanthing.tv; but they sure would be logging on to “watch” it –and that’s the point!
Until next time when we’ll talk about some things to know before you go ccTLD.