Tag: mobile

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Event Ticket Sales Made Easier with Mobile App

Social commerce company Eventbrite recently rolled out a key improvement to their iPhone application “Easy Entry” that should put the company leagues ahead of the competition – event organizers using their service to sell tickets can now scan and verify ticket sales using the Eventbrite mobile phone application Easy Entry 2.0. According to Eventbrite, the bar-code scanning feature is “a game-changing feature that makes ‘Easy Entry’ even easier.”

Event organizers that prefer not to use the iPhone (or Droid) application can check in their attendants using a laptop. An improved “Day of Event” toolset makes it easy for organizers to provide a seamless check-in experience for their event. Continue reading “Event Ticket Sales Made Easier with Mobile App”

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Is mobile phone jailbreaking good for business?

Is jailbreaking good news for businesses and non-profits? Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.

So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier Continue reading “Is mobile phone jailbreaking good for business?”

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Facebook closing Gift Shop – but not for entrepreneurs

Facebook has announced that they will close their Gift Shop on August 1st. But their exit will not end party for others. The company made it clear in their announcement that third party gift applications such as Birthday Cards and Hallmark Social Calendar etc. will continue to work, and gifts received through their own application will continue to be visible on user profiles. Continue reading “Facebook closing Gift Shop – but not for entrepreneurs”

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Google Targets Late Adopters in the E-Book Market

Google’s next move won’t help sour sales for Kindle, but it will make e-books more readily available to any customer with Web access. This summer the company plans to launch Google Editions, a platform for selling digital books that will also be available in a Web browser friendly format.

According to a New York Times report, the move will rescue independent bookstores that are being squelched out of the market by giants such as Amazon and Barnes & Noble. Google went directly to the American Booksellers Association, the trade group for independent bookstores, to hammer out the partnership which should also drive the adoption rate of its Google Checkout online payment system. Continue reading “Google Targets Late Adopters in the E-Book Market”

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Three Steps to Better Open Rates

Hot to get better open rates for your emails
Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Here are three tips to get subscribers to open your emails:

Write better subject lines. Subject lines give people a reason to open emails; keep it short – use no more than 60 characters (and there’s never a reason to put your company name in the subject line if the email is coming from your company). Also, get to the point; the subject line should either be informative or action oriented. Continue reading “Three Steps to Better Open Rates”

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Stop Your Email List from Shrinking

Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.

Customers no longer depend on emails to keep up with the latest news from their favorite marketers – thanks to SPAM (the worst kind), your recipients have grown tired of wading thru emails to decipher which ones they really want to read. Continue reading “Stop Your Email List from Shrinking”

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Coupons 3.0 – Getting it Right

How do you keep customers coming through the door on a major holiday when everyone seem gone fishing or at the beach? Coupons! Mr. Wash is one company that’s getting this almost right. Every holiday weekend their subscribers get an email with coupons for up to 50% off their services. The coupons are “one per customer” and all you need to do is print it and present it for a nearly free car wash. Sounds easy enough? Well, not if you read your emails on a mobile phone.

Old coupons, new challenges. People who must show up in person to get deals from companies like Mr. Wash face two challenges with the ‘print and present’ coupon model Continue reading “Coupons 3.0 – Getting it Right”