Digital Strategy
Millions of people use Twitter everyday to share information, ideas and random updates about what’s going on in their lives. It’s also a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors.
Here are three tips you can use to effectively get your point across and generate leads in 140 characters or less: Continue reading “How to use Twitter for Business”
Everyone wants certain keywords to put their Website among the top 10 search results on Google, Bing or Baidu. The baker wants his Web site to show up every time someone search for “tarts”, the travel agency wants their site to show up every time someone search for “Jamaica” and so on. The fact is, sometimes your company name is the number one keyword driving traffic to your Website. Does this mean your keyword strategy is a failure? Absolutely not.
If your company or organization name is among the top keywords sending traffic to your Web site it doesn’t mean people are coming to your Web site for the wrong reasons – it means they are coming! Continue reading “When your Company Name is Your Top Keyword”