Google has joined Yahoo! in converting its email login page into a billboard – but what Yahoo! is using as premium ad space, Google is using to promote its products through a new project called “Teach Parents Tech”. The project is a Web-based video resource that allows users to select any number of simple “how to” tech support videos and send the videos to mom, dad or just about anyone. It takes about a minute to watch any of the videos and they cover a range of topics including, how to find information, upgrade your browser or manage electronic media files.
So, how can businesses and nonprofits benefit from this great idea? Continue reading “Google – Teaching Parents Tech (for Product Awareness)”
If you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!
So what are businesses spending this money on? Here are some products that were included in the forecast that your business should Continue reading “Location-Based Mobile Ads – Advertising’s Next Cash Cow”
Goodbye Yahoo! HotJobs, hello BIG Monster! Yahoo! HotJobs has been acquired by Monster® for $225M in cash. The acquisition promises to present more opportunities to employers, job seekers and those doing business with Monster.com. I’m sure this is a big win for Monster, but what does this say about Yahoo!? Continue reading “Yahoo! tosses HotJobs to Monster – Search Fail?”
A few months ago Yahoo! Mail users were greeted with Yahoo!’s latest ad placement. The new ad spot is brilliantly featured as the background for the Yahoo! Mail’s login page where millions of Yahoo! Mail users are bound to see it. The spot is a win-win for advertisers looking to score on impressions. This is perhaps the best online placement I’ve seen that makes good use of idle space – you can’t miss the 1,440px × 1,024px image, and there’s no fast-forwarding past it.
I’m expecting Yahoo!’s bold move to inspire other Web sites to create similar placement opportunities for advertisers. Continue reading “Best Billboard? Yahoo! Mail Homepage”