Where are the donors in the USA?

If you are running an organization that depends on the generosity of US Americans for funding, you’ll need to check out a study published by the Chronicle of Philanthropy that charts giving patterns in every state, city, and ZIP code.

There are many surprising facts in the study, here are our top 3:

1. The liberal north-east gives less than the assumed conservative mid-west. Salt Lake City, Memphis, and Birmingham, Ala., typically give at least 7 percent of their discretionary income to charity, meanwhile Massachusetts and three other New England states gives less than 3 percent.

2. Rich people are stingy, middle-class Americans are more generous – According to the report, households that earn $50,000 to $75,000 give an average of 7.6 percent of their discretionary income to charity, compared with an average of 4.2 percent for people who make $100,000 or more.

3. Californians do it more – $1 out of $8 given to charity comes from California!

Learn more about the study here.