The Truth about Twitter, Trending Topics and Your Business

Are Twitter trends fixed?
Twitter Trends - fixed?

The wikileaks fiasco has revealed an ugly truth about social media marketing via Twitter – their top trends may not be ‘the top trends‘ after all.  Marketers assumed that top tweets and trending topics were based on actual Twitter user activity, but according to Twitter – this is not true. When users raised questions about the omission of tweets about wikileaks in Twitter’s list of trending topics and top tweets, the company was forced to admit that “Twitter favors novelty over popularity…” and that the company is  in full control of what topics make their lists. Continue reading “The Truth about Twitter, Trending Topics and Your Business”