List/Grid Tag Archives: small business

The Truth about Twitter, Trending Topics and Your Business

The Truth about Twitter, Trending Topics and Your Business

The wikileaks fiasco has revealed an ugly truth about social media marketing via Twitter – their top trends may not be ‘the top trends’ after all. Marketers assumed that top tweets and trending topics were based on actual Twitter user activity – not true.

Location-Based Mobile Ads – Advertising’s Next Cash Cow

Location-Based Mobile Ads – Advertising’s Next Cash Cow

If you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!

What’s Next for Facebook? Games!

What’s Next for Facebook? Games!

Clearly, gaming is the next big thing to do on Facebook – and it could also be next big opportunity for promoting businesses and non-profit organizations. Here are three reasons why…

Yahoo! tosses HotJobs to Monster – Search Fail?

Yahoo! tosses HotJobs to Monster – Search Fail?

I’m sure this is a big win for Monster, but what does this say about Yahoo!? Maybe this is a first casualty in Yahoo! losing the search battle. HotJobs has been heavily criticized as having one of the worst job search features out there.

Social Networks: Free R&D for Small Business

Social Networks: Free R&D for Small Business

A Quick Guide to using Social Networks for Research and Development (R&D). True, R&D can be expensive and time consuming, but without it you could be wasting money trying to convince your target market to buy your products when you should be providing the products and services that they actually want.

Stop Your Email List from Shrinking

Stop Your Email List from Shrinking

Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.

Why Twitter is Good for Small Businesses

Why Twitter is Good for Small Businesses

Small business operators and educators are sometimes too busy to keep up with latest greatest social media tools. It’s hard enough to decide which one to take on – much more learn how to use them to boost your business. Well we’ve got a tip for you; start with Twitter, it is the best gateway social media tool for small businesses and here’s why..

Lead Conversion: How to Keep Your Fish

Lead Conversion: How to Keep Your Fish

If a potential customer calls, it means your marketing campaigns are working; but the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings.

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An Interactive Marketing Technology Blog by Suzette Gardner.