List/Grid Tag Archives: sales

Say goodbye to e-blasts and hello to engagement

Say goodbye to e-blasts and hello to engagement

If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of… Read more »

Celebrate a Holiday – It’s Good for Business

Celebrate a Holiday – It’s Good for Business

…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers.

Lead Conversion: How to Keep Your Fish

Lead Conversion: How to Keep Your Fish

If a potential customer calls, it means your marketing campaigns are working; but the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings.

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An Interactive Marketing Technology Blog by Suzette Gardner.