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Maroon Interactive

Digital Strategy

Tag: ice cream

Posted on July 17, 2010

Email vs. Social Media – Should you follow Ben and Jerry’s?

social media or email marketing... what should you use?Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. Continue reading “Email vs. Social Media – Should you follow Ben and Jerry’s?”

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