Starting today, the iPad 2 is finally available at an Apple store near you. The revamped device is 33% thinner, 15% lighter, and outfitted with HD cameras, improved battery life and other delights. Apple fanatics the world over are excited and ready to test Apple’s latest gadget – but what about Microsoft? Is Bill Gates intimidated by Apple’s latest smash hit? What does the Microsoft founder think of the iPad?
Well, just last year one brave soul dared to ask Mr. Gates that question after a lecture at Stanford University. The CEO did not give any indication that he was intimidated by Apple’s iPad, instead he explained that portable devices like the iPad are “great advances” for computing and said that Microsoft is still a key player in the industry.
“Computing is destined in a way to almost disappear because all the walls [and] desktops around you will be capable of displaying, and you’ll be able to do input though gestures, and through voice — that’s not to say that keyboards and pointing devices will go away,” said Gates, “but they’ll be supplemented by an ubiquitous type of computing where every surface is a output and every action is an input.”
He also stressed that getting prices down, and improving the quality of content are improvements he’d like to see with portable devices such as the iPad. Mr. Gates also acknowledged that iPad computing could be key to the digital delivery of textbooks – something his foundation would regard as good for the environment.
Checkout his lecture to Stanford MBA students on ‘Education for the Real World’ – and let us know what you think of the iPad.
It’s easy to send tweets online via your computer and just as easy to send tweets from your mobile phone. There are two main ways to send tweets from your phone – 1) via text messaging, and 2) by using a Twitter application designed for your phone. Here’s how to do both –
Texting Your Tweets
- Log into your Twitter account on the Web at twitter.com
- Find your name in the upper right corner of the page and select settings from its drop-down menu (alternatively, go to http://twitter.com/settings/account)
- Click on ‘Mobile’
- Enter your mobile or cell phone number
- Follow the instructions by texting the word displayed to the number or code provided – this will activate your phone to text your tweets.
- Save the number provided – to send tweets via text messaging, just send a message to the number you have saved.
Popular FAQ – Will people see my mobile phone number when I text my tweets? No, they will see your tweets as if you sent them from a computer.
Tweeting by Mobile Phone Application
- If you are on the Web go to twitter.com/download (if you are using your phone to surf the Web, go to m.twitter.com/download) and click on the icon that matches your phone
- Enter your email address and wait for an email that will allow you to download, install and configure the application. You will need your Twitter username and password to complete the process.
- Once the application is loaded to your phone, click the icon and begin tweeting!
Popular FAQ – Are there other ways to find Twitter applications that will work with my phone? Yes. You can visit an app store to find a wide selection of Twitter apps. Blackberry App World and the iTunes app store are two popular spots.
Getting ready to launch an app for your business? Don’t forget marketing. What’s the use of a great app if no one knows about it? Fact is, if you wait until your app is complete to start promoting it, you’ll have to wait longer for it to gain traction with an audience.
Here are three tips for promoting your apps before they get to market-
1. Create a splash page. As soon as you start building your app, create a informational Web page to let your visitors know that your app is coming soon. Allow visitors to join a mailing list to learn more or be notified of the launch.
2. Use promotional videos to build interest in your app. Demos, how-to, and video reviews are great ways to get tech blogs to write about your app and build a buzz.
3. Invest in advertising. Word of mouth and getting your app in an app store is great, but an advertising plan will certainly boost sales.
And here’s another tip – if you are working at developing a slew of apps, don’t release them all at once. According to the experts, releasing your apps one at a time is a better way to create a sustainable buzz.
Talk to an interactive marketing expert to see which app could get your business out there — or give us a call, we’d like to help!
Check out our webcast of the recent Google Talks event, “The App Economy: How mobile developers attract users, win fans and make money.”
Jon Potter, RPG Strategies
Leon Palm, Developer, Google Public Sector Team
Ken Yarmosh, Analyst, Developer, & Author: App Savvy (O’Reilly Press)
David Smith, Developer, AudioBookShelf
Natalia Luckyanova, Developer, Harbor Master
Robert Sarvis, Developer, Wertago
Join us on Thursday, January 13, 2011 at 1:30 PM – 3:00 PM for live blogging from Google’s Washington DC Office as technologists gather to discuss, “The App Economy: How mobile developers attract users, win fans and make money”. We’ll share insights from successful app developers about this innovative new sector. How does someone go from creating mobile apps as a hobby to a full-time job? What kinds of apps are most popular with consumers? What’s the difference between paying to download an app and making your app free but showing ads? How are app developers making money from their creations? And where is this new growth area going?
Check out a rebroadcast here
Over the past two years a new and burgeoning economy has grown quietly in the tech sector. Fueled by the boom in smartphones, programmers and entrepreneurs have been attracting users and making money by building mobile applications, commonly known as apps. Mobile apps keep us entertained and productive while enhancing communication and information sharing. Today it is estimated there are more than 500 thousand apps running on more than 150 million mobile devices, and many of these apps are making serious money for their creators. The “app economy” is estimated to be $2 billion annually, growing to $4 billion by 2012.
Panel: Leon Palm, Developer, Google Public Sector Team; Ken Yarmosh, Analyst, Developer, & Author: App Savvy (O’Reilly Press); David Smith, Developer, AudioBookShelf; Natalia Luckyanova, Developer, Harbor Master; Robert Sarvis, Developer, Wertago.
Set a reminder, and watch it live! Got questions? Submit them here.
If you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!
So what are businesses spending this money on? Here are some products that were included in the forecast that your business should Continue reading “Location-Based Mobile Ads – Advertising’s Next Cash Cow”
Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.
So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier Continue reading “Is mobile phone jailbreaking good for business?”