Online Donations – What to Expect

If you run a non-profit organization, by this time of year you should be shoulder-deep in soliciting donations to keep your projects going – if not, there is still time!

Network for Good (a major hub for non-profit giving that distributes over $350 million in online donations to more than 45,000 different nonprofits organizations) recently shared some great information that I think should help non-profit organizations (small and large) understand what to expect from their donation campaigns this giving season.

The best news is that giving has gone mainstream – in 2001 the average online gift (through Network for Good’s platform) was $226 – today it’s $73. It’s not that people are giving less, but that more people are giving and mostly in smaller amounts than in 2001. For example, today 65% of Americans give online – compared to just 4% of Americans in 2001.

It’s a great time to raise funds for a worthy cause. Here are three articles to get you started on your donation campaigns:

1. Non-profit fundraising – from email to donation form
Four great take-aways for anyone using email to get visitors to give through online donation forms… Read more »

2. How to craft emails and other communication
If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of… Read more »

3. Give your donation campaigns the holiday spirit
…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers… Read more »

Good luck – and remember to share this resource with your friends!