Marketing – The Most Important Step in App Development

Getting ready to launch an app for your business? Don’t forget marketing. What’s the use of a great app if no one knows about it? Fact is, if you wait until your app is complete to start promoting it, you’ll have to wait longer for it to gain traction with an audience.

Here are three tips for promoting your apps before they get to market-
1. Create a splash page. As soon as you start building your app, create a informational Web page to let your visitors know that your app is coming soon. Allow visitors to join a mailing list to learn more or be notified of the launch.
2. Use promotional videos to build interest in your app. Demos, how-to, and video reviews are great ways to get tech blogs to write about your app and build a buzz.
3. Invest in advertising. Word of mouth and getting your app in an app store is great, but an advertising plan will certainly boost sales.

And here’s another tip – if you are working at developing a slew of apps, don’t release them all at once. According to the experts, releasing your apps one at a time is a better way to create a sustainable buzz.

Talk to an interactive marketing expert to see which app could get your business out there — or give us a call, we’d like to help!

2 Replies to “Marketing – The Most Important Step in App Development”

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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