How YouTube Killed Klickable TV

It has only been 3 years since Klickable TV‘s Founders Roger Wu and Emily Gannett presented their great idea to the world – a user-friendly platform where users can add clickable hotspots to their videos regardless of where they were hosted. Sadly, today Roger Wu sent an email to Klickable’s beta subscribers saying that Klickable TV will soon be no more‚Ķ unless some else decides to buy the site.

According to Wu –

“We have had offers to purchase the site / technology / users and are open to other offers and proposals from those of you that know the product the best. ¬†Therefore, if you are interested in the site and our users, please let me know as soon as possible.”

Klickable’s business model seemed pretty solid – the service was free but ran ads, subscribers can pay-up to run their own ads and more importantly access great analytics about their videos reach and impact to their bottom-line; they even had some big user endorsements from The Rachel Ray Show and Jay-Z’s Rocawear brand.

So what could be contributing to the demise of this little company with a great idea? If YouTube is a part of your social media marketing plan, you should thank Klickable for some of the great features YouTube now offer account holders. The truth is, as Klickable gained traction, market leader YouTube simply applied all of Klickable’s great ideas to their platform. As a result, YouTube account holders can now add captions, ads, and clickable links (that takes viewers from videos to any Website) to the videos they upload.

So why would anyone want to buy Klickable? Well, their application works on pretty much any platform – not just YouTube and let’s face it, you cant click on a link on your TV… at least not exactly.

We certainly hope you’ve been using some of cool features Klickable and YouTube have for marketers. Here’s to wishing the folks at Klickable continued success!