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Is Your Website Social Media Friendly?
Online communication today is more than “email”. More and more people are choosing to use social networks as their primary communication platform. Some of the top Web sites are finding that a growing number of their new visitors are coming from social networks where their regular visitors are sharing Web links. For example, news out of TWTRCON (the annual ‘Twitter for Business’ conference) is that social media is the fastest growing source of traffic to the Wall Street Journal Online
Stop Your Email List from Shrinking
Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.
Your Website is your “game face” – Is it on?
When potential customers find your Website online, what should they see?
Your Website is the global face of your business. In today’s marketplace, Websites are required to legitimize a business or organization. When potential customers arrive at your Website, they should see what they are looking for – not just what you want them to see.
The Press Release is Dead
When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.
When to use a Social Network as Your Website
If you are an entrepreneur that’s just starting out, launching your business’ Web presence in a social network could be a great first step before launching a fully developed Website. Social networks are often free to use and the best ones even offer e-commerce tools for cheap. Take a quick peek at the top social networks and you will find entrepreneurs of every stripe using the networks
Are Websites Still Relevant?
Some businesses are asking what’s the use in setting up a Website when everybody’s on Facebook, MySpace or Twitter? Why not just set up a Facebook or MySpace page and…
Expand Your Reach: Country-Coded Domains
Entrepreneurs that dream big know that having a Website is not enough to get your brand and ideas out there. If your product is as vital as say… food, medicine…
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