How do Facebook’s 500 million users spend over 700 billion minutes each month in that social network? The typical drill is that they log in, skim the ‘latest updates’, browse their friends’ profiles, read emails and follow up on a few leads from people and businesses they ‘like’, then interact with one or more of over 550,000 active applications currently on the platform – i.e. mostly to play games. Continue reading “What’s Next for Facebook? Games!”
Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.
So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier Continue reading “Is mobile phone jailbreaking good for business?”
Millions of people use Twitter everyday to share information, ideas and random updates about what’s going on in their lives. It’s also a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors.
Here are three tips you can use to effectively get your point across and generate leads in 140 characters or less: Continue reading “How to use Twitter for Business”
Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. Continue reading “Email vs. Social Media – Should you follow Ben and Jerry’s?”
If referrals are important to your business or organization, then visitors to your Website should be able to forward your content to friends in just a few clicks instead of taking time to “copy and paste” your Web links before emailing them to friends.
Online communication today is more than “email”. More and more people are choosing to use social networks as their primary communication platform.
Some of the top Websites are finding that a growing number of their new visitors are coming from social networks where their regular visitors are sharing Web links. For example, news out of TWTRCON (the annual “Twitter for Business” conference) is that social media is the fastest growing source of traffic to the Wall Street Journal Online, wsj.com! Up to 15% of visitors to wsj.com get there through links posted on Facebook, twitter, StumbleUpon or other social media Websites. Continue reading “Is Your Website Social Media Friendly?”
Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.
Customers no longer depend on emails to keep up with the latest news from their favorite marketers – thanks to SPAM (the worst kind), your recipients have grown tired of wading thru emails to decipher which ones they really want to read. Continue reading “Stop Your Email List from Shrinking”
Small business operators and educators are sometimes too busy to keep up with latest greatest social media tools. It’s hard enough to decide which one to take on, much more learn how to use them to boost your business. Well we’ve got a tip for you: start with Twitter! It is one of the best gateway social media tool for small businesses and here are 3 reasons why:
Realtime results: Start off by using Twitter as a search engine. Unlike Google, Twitter’s search results are delivered in “realtime” so you get the latest feedback and information on any request, in every subject area and in just about any language. Twitter limits the number of characters per post, so your results are “straight to the point”. Continue reading “Why Twitter is Good for Small Businesses”
When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.
In case you missed it, good old print media is just that – old and unprofitable. Newspapers are fast going online or trying to build a bridge between the print and online worlds. In the new world of publishing, a faxed press release is a waste of time and a useless way to distribute relevant information. Here are three tips to get your press release to impact your business as Continue reading “The Press Release is Dead”
Test your business idea for cheap. If you are an entrepreneur that’s just starting out, launching your business’ Web presence in a social network could be a great first step before launching a fully developed Website. Social networks are often free to use and the best ones even offer e-commerce tools for cheap. Take a quick peek at the top social networks and you will find entrepreneurs of every stripe using the networks to understand and break into their markets.
Create a buzz, get feedback. Social networks are great places for polling an audience and getting a product or service airtime that it would not otherwise get. MySpace for example has been a true blessing for unsigned bands. They are able to create profiles with pizzazz, upload their music, share it for free and even sell it; with a big enough following of “friends”, they might Continue reading “When to use a Social Network as Your Website”