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Google+ Ready for Business Profiles

Google+ Ready for Business Profiles

Google is finally inviting businesses and organizations to set up profiles in their Google+ social network! First adopters can choose to set up a business profile in one of five… Read more »

Do Small Websites Need a CMS?

Do Small Websites Need a CMS?

So you are getting ready to launch a Website to promote your business and your Web developer is recommending that you use a content management system (CMS) to manage the… Read more »

Google Search Algorithm Updates-What’s New

Google Search Algorithm Updates-What’s New

If you’ve got a Website or any type of Web presence, search engine rankings should be important to you. Last week Google made some dramatic changes to their search algorithm… Read more »

Top 10 Interactive Marketing Articles for 2010

Top 10 Interactive Marketing Articles for 2010

2010 was a great year for us – we thoroughly enjoyed sharing the many interactive marketing ideas we published on this Website and elsewhere. Many of our articles were based… Read more »

The Truth about Twitter, Trending Topics and Your Business

The Truth about Twitter, Trending Topics and Your Business

The wikileaks fiasco has revealed an ugly truth about social media marketing via Twitter – their top trends may not be ‘the top trends’ after all. Marketers assumed that top tweets and trending topics were based on actual Twitter user activity – not true.

Yahoo! tosses HotJobs to Monster – Search Fail?

Yahoo! tosses HotJobs to Monster – Search Fail?

I’m sure this is a big win for Monster, but what does this say about Yahoo!? Maybe this is a first casualty in Yahoo! losing the search battle. HotJobs has been heavily criticized as having one of the worst job search features out there.

When your Company Name is Your Top Keyword

When your Company Name is Your Top Keyword

The fact is, sometimes your company name is the number one (or two, or eight) keyword driving traffic to your Website. Does this mean your keyword strategy is a failure? Absolutely not.

Your Website is your “game face” – Is it on?

Your Website is your “game face” – Is it on?

When potential customers find your Website online, what should they see?
Your Website is the global face of your business. In today’s marketplace, Websites are required to legitimize a business or organization. When potential customers arrive at your Website, they should see what they are looking for – not just what you want them to see.

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An Interactive Marketing Technology Blog by Suzette Gardner.