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Google+ Ready for Business Profiles
Google is finally inviting businesses and organizations to set up profiles in their Google+ social network! First adopters can choose to set up a business profile in one of five…
Do Small Websites Need a CMS?
So you are getting ready to launch a Website to promote your business and your Web developer is recommending that you use a content management system (CMS) to manage the…
Top 10 Interactive Marketing Articles for 2010
2010 was a great year for us – we thoroughly enjoyed sharing the many interactive marketing ideas we published on this Website and elsewhere. Many of our articles were based…
The Truth about Twitter, Trending Topics and Your Business
The wikileaks fiasco has revealed an ugly truth about social media marketing via Twitter – their top trends may not be ‘the top trends’ after all. Marketers assumed that top tweets and trending topics were based on actual Twitter user activity – not true.
When your Company Name is Your Top Keyword
The fact is, sometimes your company name is the number one (or two, or eight) keyword driving traffic to your Website. Does this mean your keyword strategy is a failure? Absolutely not.
Your Website is your “game face” – Is it on?
When potential customers find your Website online, what should they see?
Your Website is the global face of your business. In today’s marketplace, Websites are required to legitimize a business or organization. When potential customers arrive at your Website, they should see what they are looking for – not just what you want them to see.

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