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Online Donations – What to Expect
If you run a non-profit organization, by this time of year you should be shoulder-deep in soliciting donations to keep your projects going – if not, there is still time!…
How to Use Twitter to Promote Events
Over 200 million folks use Twitter to keep up with brands, each other, snark, and a wide range of topics. Twitter is also great for promoting – and organizing events…
Google+ Ready for Business Profiles
Google is finally inviting businesses and organizations to set up profiles in their Google+ social network! First adopters can choose to set up a business profile in one of five…
Say goodbye to e-blasts and hello to engagement
If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of…
Facebook ‘recommends you create a page instead’ of groups for businesses
“Should I create a Facebook page or group?” That’s a question interactive marketing professionals hear all the time. Well, Facebook just made answering that question easier by announcing they are…
Do Small Websites Need a CMS?
So you are getting ready to launch a Website to promote your business and your Web developer is recommending that you use a content management system (CMS) to manage the…
How Starbucks Use Twitter
Social media is clearly a great tool for promoting a business or organization. But all business leaders have one concern about social media: What to do about the stream of…
Free Apps? Good Idea!
There are apps for almost every interest and activity under the sun – apps for products, services, games, tips, guides, and apps for keeping up with social networks. It’s true…
Celebrate a Holiday – It’s Good for Business
…come up with cleaver ways to engage your audience, pair your brand with the festivities, and present an opportunity to convert your audience to customers.
What Sucks About Facebook’s Page Design Updates
Come March 2011 your page will have an ‘updated’ layout. Some of the updates are a headache. Here are three potential hitches and what you can do about them..
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