Do you need a mobile phone for facebook?

Do I need a mobile phone to be on facebook?

2011 is a big year for mobile marketing and facebook is gearing up to take advantage of this trend by forcing users to add mobile phone numbers to their profiles.

facebook users are now being asked to enter their mobile phone numbers and enable SMS texting from the social network in order to verify their identities for simple tasks such as logging in or setting up a vanity URL. If you’d rather not enter your mobile phone number in the network’s database, you are simply told to try again “at a later time”.

There is no word from facebook to clarify what “a later time” might mean, but this is proving an inconvenience for businesses that don’t use mobile phones or people would rather not add their mobile phone number to the network.

facebook requests mobile phone number for vanity url
facebook: no mobile phone number? try again at a later time

But let’s be clear, a mobile phone is not a requirement for being on facebook and doing business in the world’s #1 social network – but it’s fast becoming a necessity.

New Year’s Resolutions For Small Businesses

Get a smart phone, socialize your Website and form partnerships in 20111. Get a smart phone. This great tip appeared on the New York Times‘ list of “10 Ways to Get the Most Out of Technology“. Your clients are no longer using phones for conversation only, they are using them to find products and services, get directions,  keep track of appointments and goals. Mobile marketing is the next frontier for engaging your clients. In order to understand how your customers are using mobile phones, you need to become a user.

2. Socialize your Website. If referrals are important to your business, you’ll need to make it easy for your current clients to tell their friends about your great products and services. Subscribe to services (such as ‘Add This‘ and ‘Share This’) that allow visitors and clients to share your content with friends in their social networks. After all, your clients (and potential clients) are visiting your Website, but they are spending most of their time in social networks.

3. Form partnerships to promote your business. Although new media marketing delivers clear, track-able results, it can be costly and time consuming for small businesses. Partnering with a business that is not a competitor is one way to over come the cost and time. For example, if you are running a bakery, partner with the shop next door to retweet messages, Facebook statuses and share a marketing budget. Soon you’ll find that you are building and sharing a community of supporters for half the effort.

Location-Based Mobile Ads – Advertising’s Next Cash Cow

iphone, location based advertising - what's nextIf you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!

So what are businesses spending this money on? Here are some products that were included in the forecast that your business should Continue reading “Location-Based Mobile Ads – Advertising’s Next Cash Cow”

Event Ticket Sales Made Easier with Mobile App

Social commerce company Eventbrite recently rolled out a key improvement to their iPhone application “Easy Entry” that should put the company leagues ahead of the competition – event organizers using their service to sell tickets can now scan and verify ticket sales using the Eventbrite mobile phone application Easy Entry 2.0. According to Eventbrite, the bar-code scanning feature is “a game-changing feature that makes ‘Easy Entry’ even easier.”

Event organizers that prefer not to use the iPhone (or Droid) application can check in their attendants using a laptop. An improved “Day of Event” toolset makes it easy for organizers to provide a seamless check-in experience for their event. Continue reading “Event Ticket Sales Made Easier with Mobile App”

Is mobile phone jailbreaking good for business?

Is jailbreaking good news for businesses and non-profits? Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.

So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier Continue reading “Is mobile phone jailbreaking good for business?”

Facebook closing Gift Shop – but not for entrepreneurs

Facebook has announced that they will close their Gift Shop on August 1st. But their exit will not end party for others. The company made it clear in their announcement that third party gift applications such as Birthday Cards and Hallmark Social Calendar etc. will continue to work, and gifts received through their own application will continue to be visible on user profiles. Continue reading “Facebook closing Gift Shop – but not for entrepreneurs”