A few months ago Yahoo! Mail users were greeted with Yahoo!’s latest ad placement. The new ad spot is brilliantly featured as the background for the Yahoo! Mail’s login page where millions of Yahoo! Mail users are bound to see it. The spot is a win-win for advertisers looking to score on impressions. This is perhaps the best online placement I’ve seen that makes good use of idle space – you can’t miss the 1,440px × 1,024px image, and there’s no fast-forwarding past it.
Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Here are three tips to get subscribers to open your emails:
Write better subject lines. Subject lines give people a reason to open emails; keep it short – use no more than 60 characters (and there’s never a reason to put your company name in the subject line if the email is coming from your company). Also, get to the point; the subject line should either be informative or action oriented. Continue reading “Three Steps to Better Open Rates”
If referrals are important to your business or organization, then visitors to your Website should be able to forward your content to friends in just a few clicks instead of taking time to “copy and paste” your Web links before emailing them to friends.
Online communication today is more than “email”. More and more people are choosing to use social networks as their primary communication platform.
Some of the top Websites are finding that a growing number of their new visitors are coming from social networks where their regular visitors are sharing Web links. For example, news out of TWTRCON (the annual “Twitter for Business” conference) is that social media is the fastest growing source of traffic to the Wall Street Journal Online, wsj.com! Up to 15% of visitors to wsj.com get there through links posted on Facebook, twitter, StumbleUpon or other social media Websites. Continue reading “Is Your Website Social Media Friendly?”
Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.
Customers no longer depend on emails to keep up with the latest news from their favorite marketers – thanks to SPAM (the worst kind), your recipients have grown tired of wading thru emails to decipher which ones they really want to read. Continue reading “Stop Your Email List from Shrinking”
How do you keep customers coming through the door on a major holiday when everyone seem gone fishing or at the beach? Coupons! Mr. Wash is one company that’s getting this almost right. Every holiday weekend their subscribers get an email with coupons for up to 50% off their services. The coupons are “one per customer” and all you need to do is print it and present it for a nearly free car wash. Sounds easy enough? Well, not if you read your emails on a mobile phone.
Small business operators and educators are sometimes too busy to keep up with latest greatest social media tools. It’s hard enough to decide which one to take on, much more learn how to use them to boost your business. Well we’ve got a tip for you: start with Twitter! It is one of the best gateway social media tool for small businesses and here are 3 reasons why:
Realtime results: Start off by using Twitter as a search engine. Unlike Google, Twitter’s search results are delivered in “realtime” so you get the latest feedback and information on any request, in every subject area and in just about any language. Twitter limits the number of characters per post, so your results are “straight to the point”. Continue reading “Why Twitter is Good for Small Businesses”
A solid marketing plan must include a budget for online marketing regardless of the product or service being offered. If a potential customer calls, it means your marketing campaigns are working; but the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings:
Demo, not promo. Your potential customer has already seen the promotion on the Website – that is why they are calling so there is little need to re-state it. Move on to the next step of demonstrating how your product or service can meet his/her needs. Scheduling a Web or in person demo Continue reading “Lead Conversion: How to Keep Your Fish”
When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.
In case you missed it, good old print media is just that – old and unprofitable. Newspapers are fast going online or trying to build a bridge between the print and online worlds. In the new world of publishing, a faxed press release is a waste of time and a useless way to distribute relevant information. Here are three tips to get your press release to impact your business as Continue reading “The Press Release is Dead”