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What’s Next for Facebook? Games!
Clearly, gaming is the next big thing to do on Facebook – and it could also be next big opportunity for promoting businesses and non-profit organizations. Here are three reasons why…
Email vs. Social Media – Should you follow Ben and Jerry’s?
Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get Ben & Jerry’s the monthly edition of ChunkMail. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK.
Best Billboard? Yahoo! Mail Homepage
I’m expecting Yahoo!’s bold move to inspire other Web sites to create similar placement opportunities for advertisers. Log-in pages will never be the same again!
Three Steps to Better Open Rates
Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Well here are three ways to get your subscribers to open your emails..
Is Your Website Social Media Friendly?
Online communication today is more than “email”. More and more people are choosing to use social networks as their primary communication platform. Some of the top Web sites are finding that a growing number of their new visitors are coming from social networks where their regular visitors are sharing Web links. For example, news out of TWTRCON (the annual ‘Twitter for Business’ conference) is that social media is the fastest growing source of traffic to the Wall Street Journal Online
Stop Your Email List from Shrinking
Businesses that depend on email marketing to engage customers will notice two things about their email list every year; 1. Your email list will shrink by at least 15% before the end of the year, 2. Your bounce (email return) rate will be greater than it was the previous year – but does this mean you are losing your subscribers? That depends on your Website.
Coupons 3.0 – Getting it Right
People who must show up in person to get deals from companies like Mr. Wash face two challenges with the ‘print and present’ coupon model..
Why Twitter is Good for Small Businesses
Small business operators and educators are sometimes too busy to keep up with latest greatest social media tools. It’s hard enough to decide which one to take on – much more learn how to use them to boost your business. Well we’ve got a tip for you; start with Twitter, it is the best gateway social media tool for small businesses and here’s why..
Lead Conversion: How to Keep Your Fish
If a potential customer calls, it means your marketing campaigns are working; but the best online marketing campaigns can be derailed by lousy offline sales. Here are three rules your sales rep should keep in mind the next time your phone rings.
The Press Release is Dead
When was the last time you read a press release? Unless you wrote it, your answer is most likely “never”. Five years ago press releases were necessary for industry analysts, stakeholders and journalists to get wind of what organizations were up to. Today, few writers are grabbing press releases from fax machines or Web sites to craft headline stories for print media.
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