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Say goodbye to e-blasts and hello to engagement
If you are sending “e-blasts” to your customers or supporters – please, stop doing it now. This outdated style of email marketing has the same results as fax broadcasts of…
Spirit Airlines Jumps on Hard to Resist ‘Weiner’ Keyword – Should You?
They say, ‘any publicity is good publicity’, but embattled U.S. Congressman Rep. Anthony Weiner (D-N.Y.) may not be in agreement with that statement these days. The Congressman’s ‘x-rated’ sexting has…
New Year’s Resolutions For Small Businesses
Mobile marketing is the next frontier for engaging your clients. In order to understand how your customers are using mobile phones, you need to become a user. Get a smart phone, socialize your Website and form partnerships in 2011…
The Truth about Twitter, Trending Topics and Your Business
The wikileaks fiasco has revealed an ugly truth about social media marketing via Twitter – their top trends may not be ‘the top trends’ after all. Marketers assumed that top tweets and trending topics were based on actual Twitter user activity – not true.
Location-Based Mobile Ads – Advertising’s Next Cash Cow
If you haven’t considered a mobile based advertising campaign for your business, perhaps these numbers will get you started. The latest BIA/Kelsey U.S. Mobile Ad Revenue Forecast (2009-2014) is predicting that mobile ad revenues will grow from $491 million in 2009 to a whopping $2.9 billion in 2014 – that’s right!
Event Ticket Sales Made Easier with Mobile App
Social commerce company Eventbrite recently rolled out a key improvement to their iPhone application “Easy Entry” that should put the company leagues ahead of the competition – event organizers using…
Is mobile phone jailbreaking good for business?
So what is jailbreaking? Is jailbreaking good news for businesses and non-profits? Businesses and non-profits can now create applications that better engage customers and supporters without Apple’s approval for example…
How to use Twitter for Business
Twitter is a great place for shoppers looking for deals, businesses trying to make a sale, and organizations looking for advocates and donors. Here are three tips you can use to effectively get your point across and generate leads in 140 characters or less…
Facebook closing Gift Shop – but not for entrepreneurs
Facebook has announced that they will close their Gift Shop on August 1st. But their exit will not end party for others. Over the years the company took two innovative steps worth copying to keep the cash coming in through this product
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