Three Steps to Better Open Rates
Friday, February 5th, 2010
Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Here are three tips to get subscribers to open your emails:
Write better subject lines. Subject lines give people a reason to open emails; keep it short – use no more than 60 characters (and there’s never a reason to put your company name in the subject line if the email is coming from your company). Also, get to the point; the subject line should either be informative or action oriented. (more…)