Maroon Interactive

Big news in the mobile phone industry this week! According to the latest findings of the U.S. Library of Congress, if you’ve bought a mobile phone it’s yours to do with as you please – and that includes jailbreaking and adding applications to your phone not approved by the phone’s maker.

So what is jailbreaking? It’s simply the altering or unlocking of your cell phone’s code so that you can use it with any carrier (more…)

Why did Ben & Jerry's move from email to social media marketing?

Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. (more…)

Google’s next move won’t help sour sales for Kindle, but it will make e-books more readily available to any customer with Web access. This summer the company plans to launch Google Editions, a platform for selling digital books that will also be available in a Web browser friendly format.

According to a New York Times report, the move will rescue independent bookstores that are being squelched out of the market by giants such as Amazon and Barnes & Noble. Google went directly to the American Booksellers Association, the trade group for independent bookstores, to hammer out the partnership which should also drive the adoption rate of its Google Checkout online payment system. (more…)