Free online and mobile marketing tips, e-business reviews and web presence management guides; the goal is not to re-invent the wheel but to use the best applications, tools and practices to present your ideas to the world.
Email vs. Social Media – Should you follow Ben and Jerry’s?
Why did Ben & Jerry's move from email to social media marketing?
Ben & Jerry’s Ice Cream recently notified their UK subscribers that they are dropping e-mail marketing and focusing on their social networks instead. US subscribers will still get the monthly edition of ChunkMail, Ben & Jerry’s e-newsletter. With over a million Facebook followers and a growing Twitter following, the company appears confident that social media can fill all of their relationship management needs – at least in the UK. Read Post »
Best Billboard? Yahoo! Mail Homepage
A few months ago Yahoo! Mail users were greeted with Yahoo!’s latest ad placement. The new ad spot is brilliantly featured as the background for the Yahoo! Mail’s login page where millions of Yahoo! Mail users are bound to see it. The spot is a win-win for advertisers looking to score on impressions. This is perhaps the best online placement I’ve seen that makes good use of idle space – you can’t miss the 1,440px × 1,024px image, and there’s no fast-forwarding past it.
I’m expecting Yahoo!’s bold move to inspire other Web sites to create similar placement opportunities for advertisers. Read Post »
Facebook closing Gift Shop – but not for entrepreneurs
Facebook has announced that they will close their Gift Shop on August 1st. But their exit will not end party for others. The company made it clear in their announcement that third party gift applications such as Birthday Cards and Hallmark Social Calendar etc. will continue to work, and gifts received through their own application will continue to be visible on user profiles. Read Post »