Goodbye Yahoo! HotJobs, hello BIG Monster! Yahoo! HotJobs has been acquired by Monster® for $225M in cash. The acquisition promises to present more opportunities to employers, job seekers and those doing business with Monster.com. I’m sure this is a big win for Monster, but what does this say about Yahoo!? (more…)
Everyone wants certain keywords to put their Website among the top 10 search results on Google, Bing or Baidu. The baker wants his Web site to show up every time someone search for “tarts”, the travel agency wants their site to show up every time someone search for “Jamaica” and so on. The fact is, sometimes your company name is the number one keyword driving traffic to your Website. Does this mean your keyword strategy is a failure? Absolutely not.
If your company or organization name is among the top keywords sending traffic to your Web site it doesn’t mean people are coming to your Web site for the wrong reasons – it means they are coming! (more…)
The first thing most customers do before they follow a lead to any product or service is to ‘look online’ to learn more about that product or service. Your potential client is likely to take two steps before giving you a call or making a commitment to your product or service – 1. use a search engine to look for your business, 2. visit your Website (if you have one).
When potential customers find your Website online, what should they see? Your Website is the global face of your business. In today’s marketplace, Websites are required to legitimize a business or organization. When potential customers arrive at your Website, they should see what they are looking for – not just what you want them to see. (more…)
