There are apps for almost every interest and activity under the sun – apps for products, services, games, tips, guides, and apps for keeping up with social networks. It’s true that app developers are making lots of money selling apps – but business and organizations are doing just as well by giving away free applications they pay to develop.
Three reasons free apps can be great for your business or organization are –
Service. Make your customers or constituents happy by providing apps that meet their needs and they’ll do more than thank you for it. Not sure what that app might be? How about developing an app that reminds customers of appointments, birthdays, events or updates to your Website? You can also browse an app store for ideas.
Branding. Engaging apps are great for branding. Some of the most engaging apps are those that feature a game or enable social networking – or stuff that people spend a lot of time doing. Associating your brand with a game or a network could be a great way to keep customers thinking about your product or services.
Revenue. You can earn revenue from your free app through advertising. Most free apps pay for themselves by running ads from Google, AdMob or other networks. But best of all, a free app can bring customers to your business or engage constituents!
The fact is, people are more likely to try a great free app than one they have to pay for – consult with an interactive marketing expert to see which app could get your brand out there. Also, check out our our webcast of the recent Google Talks event, “The App Economy: How mobile developers attract users, win fans and make money.”