Google Targets Late Adopters in the E-Book Market

Google’s next move won’t help sour sales for Kindle, but it will make e-books more readily available to any customer with Web access. This summer the company plans to launch Google Editions, a platform for selling digital books that will also be available in a Web browser friendly format.

According to a New York Times report, the move will rescue independent bookstores that are being squelched out of the market by giants such as Amazon and Barnes & Noble. Google went directly to the American Booksellers Association, the trade group for independent bookstores, to hammer out the partnership which should also drive the adoption rate of its Google Checkout online payment system.

Google is banking on a growing need for agnostic technology that facilitates product enjoyment. Tom Turvey, Google’s director of strategic partnerships, who heads the Google Editions project said to the New York Times:

“I don’t think anyone who has bought an e-reader in the last several years has really intended to only buy their digital books from one provider for life…”

Can Apple’s culture of locking their customers into using only their technology survive Google’s latest move? Let the games begin!

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