Public rush to Twitter for real-time news of Boston Marathon tragedy
Public dissatisfaction with the pace at which mainstream media reports the news is once again being highlighted by the recent Boston Marathon tragedy. Twitter users turned the service into a media outlet and was perhaps the first to tell the world that a bombing had occurred near the marathon’s finish line. Within minutes, the network also thrust Broadcastify into the...
Facebook Comment Replying is Now Available
Bravo! Facebook is finally rolling out its comment reply feature to all pages. This feature is scheduled to go live site-wide on March 25th, 2013 and is expected to make the social network more interactive. With this new feature, page followers can reply to comments made by other followers, and those replies will be shown below the comments so it’s clear who’s responding...
How to improve your search ranking on Yelp
If you are running a small business – say, a mechanic shop, diner, dentistry or hair salon, chances are people are talking about your business on Yelp. Over 30 million customers have written a review of a local business using Yelp and about 78 million folks check out those reviews every month. The site’s popularity is such that a search for a business by name could list it’s...
Facebook, Face Recognition Technology and Marketing
Thanks to Facebook, facial recognition technology is now a part of our everyday lives. Our subscription to being face-printed is almost seamless and without thought as we contribute to refining Facebook’s massive face-print database by uploading images to the social network and Instagram, then tagging the images with names of people we know. Marketers have not been left out of...
Where are the donors in the USA?
If you are running an organization that depends on the generosity of US Americans for funding, you’ll need to check out a study published by the Chronicle of Philanthropy that charts giving patterns in every state, city, and ZIP code. There are many surprising facts in the study, here are our top 3: 1. The liberal north-east gives less than the assumed conservative mid-west....
Facebook Sponsored Stories Still Worth Buying
Sponsored Stories is a great Facebook ad product – it allows businesses to publicize the fact that someone likes their page to that person’s friends and other Facebook users. And since peer influence is perhaps the most powerful marketing agent, this ad product has been a big hit for advertisers – but not so much for some Facebook users. A class-action lawsuit was filed against...
Seth Godin on “Invisible or Remarkable”
Best-selling author Seth Godin gave the keynote speech at this year’s Council for Advancement and Support of Education (CASE) Summit. During his presentation, Godin expanded on his belief that the only way to spread word about an idea is to create buzz that the idea is remarkable. He also made some bold predictions about the end of the current ‘industrial’ model...
GM is pulling their Facebook ads – should you?
According to the Wall Street Journal, GM is all set to slash their $10m Facebook advertisement budget to $0. Why? According to the company, Facebook is a good platform for engaging their clients, but not an effective network for marketing the company’s vehicles. That sounds just about right – since the network was created to facilitate person-to-person connection and engagement. Selling...
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Public rush to Twitter for real-time news of Boston Marathon tragedy
Public dissatisfaction with the pace at which mainstream media reports the news is once again being highlighted by the recent Boston Marathon tragedy. Twitter users turned the service into a…
Facebook Comment Replying is Now Available
Bravo! Facebook is finally rolling out its comment reply feature to all pages. This feature is scheduled to go live site-wide on March 25th, 2013 and is expected to make the social…
How to improve your search ranking on Yelp
If you are running a small business – say, a mechanic shop, diner, dentistry or hair salon, chances are people are talking about your business on Yelp. Over 30 million…
Facebook, Face Recognition Technology and Marketing
Thanks to Facebook, facial recognition technology is now a part of our everyday lives. Our subscription to being face-printed is almost seamless and without thought as we contribute to refining…
Where are the donors in the USA?
If you are running an organization that depends on the generosity of US Americans for funding, you’ll need to check out a study published by the Chronicle of Philanthropy that…
Facebook Sponsored Stories Still Worth Buying
Sponsored Stories is a great Facebook ad product – it allows businesses to publicize the fact that someone likes their page to that person’s friends and other Facebook users. And…
Seth Godin on “Invisible or Remarkable”
Best-selling author Seth Godin gave the keynote speech at this year’s Council for Advancement and Support of Education (CASE) Summit. During his presentation, Godin expanded on his belief that the…
GM is pulling their Facebook ads – should you?
According to the Wall Street Journal, GM is all set to slash their $10m Facebook advertisement budget to $0. Why? According to the company, Facebook is a good platform for…
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