How do you keep your products and services fresh? Three words – “Research and Development”. True, R&D can be expensive and time consuming, but without it you could be wasting money trying to convince your target market to buy your products when you should be providing the products and services that they actually want.

Most small businesses think that they have to get to ‘big’ before they can afford R&D – not true. Here’s our quick guide to using social networks for research and development (R&D) on a shoe string budget: Read Post »

Ever wonder why your email open rates are low even though your email list is made up of people who willingly subscribed to receive your emails? Here are three tips to get subscribers to open your emails:

Write better subject lines. Subject lines give people a reason to open emails; keep it short – use no more than 60 characters (and there’s never a reason to put your company name in the subject line if the email is coming from your company). Also, get to the point; the subject line should either be informative or action oriented. Read Post »

Everyone wants certain keywords to put their Website among the top 10 search results on Google, Bing or Baidu. The baker wants his Web site to show up every time someone search for “tarts”, the travel agency wants their site to show up every time someone search for “Jamaica” and so on. The fact is, sometimes your company name is the number one keyword driving traffic to your Website. Does this mean your keyword strategy is a failure? Absolutely not.

If your company or organization name is among the top keywords sending traffic to your Web site it doesn’t mean people are coming to your Web site for the wrong reasons – it means they are coming! Read Post »